Super Bowl LV

Creative Director for augmented reality graphics, Silver Spoon Animation

Super Bowl LV

Creative Director for Augmented Reality Graphics (Silver Spoon Animation), 2021

The creative direction for Super Bowl LV was built off the NFL’s theme of SEA, SAND, SIEGE. For the Open, the pirate ship in the stadium seemed like a perfect place to begin.

From the Sea, a ship is arriving.
Cannons fire, sending scalding hot cannonballs soaring across the sky.
One of them hits the ground, sand exploding outward.
Embers breathe life into the sand, which takes a new form.
A man, made of sand and light, emerges.
He immediately sees cannonballs tearing through the air.
Trails of embers coalesce into a spiraling football.
He stretches as far as he can, catches it, and smashes back to Earth.
The sand swirls upward to become the Super Bowl logo
as burning embers fuse the sand into steel.

It was very cool to play a part in the process of creating mixed-reality visuals experienced by so many. This project came to me right after I finished spending years on a personal project that dove deep into the symbolism of these same elements in a short film for my kids titled "Sand Water Fire." 

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InfernoSelf Portrait

TENCENTDesign + Execution, 2020 (Ntropic)

The GrammysVFX, 2020 (Ntropic)

Reality via PerceptionPersonal Project, 2020

Sand Water FirePersonal Project, 2020

Lost In SpaceDesign + Execution, 2019 (The Resistance)

The SecretVFX, 2019 (Resistance)

Landscape PaintingPersonal Project, 2018

Justice LeagueDesign + Execution, 2017 (Resistance)

PeriscapeCreative Direction + Execution, 2017

United States NavyDesign + Execution, 2017 (Resistance)

CastrolVFX, 2014 (Suspect)

Easy SkankingPersonal Project, 2015

Jamaica's 50th AnniversaryDesign + Execution, 2012 (Water Works)

The Monkey KingDesign + Execution, 2013 (Global Star)

Rebirth of GaeaPersonal Project, 2012

Flowing MeditationPersonal Project, 2011

Nebulaic EmbryoPersonal Project, 2012

ShapeshifterVFX + Compositing, 2010 (Charlex)

DodgeVFX + Compositing, 2008 (Charlex)

AvrilVFX + Compositing, 2009 (Suspect)

ToshibaDesign + Execution, 2007 (Charlex)

MMsCompositing, 2005 (Charlex)

Verizon "It's The Network"Compositing, 2005 (Charlex)

One Rat ShortCompositing + UI, 2006 (Charlex)

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© Jesse Michael Newman, 2021